The Business of Yoga Therapy in Healthcare with Matthew Taylor

Summary: How does yoga fit in to the landscape of healthcare and what does the business of yoga look like since COVID 19? Matthew Taylor joins us to discuss these issues and more in this week's episode of The Yoga Pro Podcast: The Business of Yoga Therapy in Healthcare with Matthew Taylor

Matthew J. Taylor, PT, PhD, C-IAYT has been leading integrative rehabilitation since 1994. He is past-president of the board of directors of the International Association of Yoga Therapists (IAYT) and teaches nationally on business development for yoga therapists. He is on the IAYT editorial board and is presently on the AY board of directors and is engaged in a joint venture with a major health insurance company to integrate yoga therapy into healthcare. He wrote “Yoga Therapy as a Creative Response to Pain.” and is the editor of the graduate textbook, "Fostering Creativity in Rehabilitation.”

Topics:

[2:12] Matthew’s journey from PT to YT

[4:24] Initiatives at the International Association of Yoga Therapists

[5:52] Bringing yoga therapy into healthcare

[6:59] His thoughts on sharing yoga

[8:37] Yoga as dharma and relationships

[10:11] What COVID means for yoga demand

[12:13] Shifting your language and persona to meet the audience

“It's a very self-interested audience that wants to know ‘what can you do for me?’ Not what do you do or what have you done or what your skillset is.”

[14:54] Compassion and bridging the gaps

[18:23] IAYT resources and building partnerships with other healthcare professionals

[22:54] What the new yoga business looks like to Matthew

[25:00] Presenteeism and changing corporate culture

[27:00] Accessible yoga for the underserved and underrepresented

[28:44] Matthew’s thoughts on insurance payments, Medicare, and reimbursements for yoga

[33:05] The importance of measuring success and client results

[35:46] What creativity in yoga means to Matthew

[38:34] The relationship between creativity and pain

[40:03] Our role as yoga therapists

“What we really want to do as yoga therapists and yoga teachers, professionals is create an environment where the person can feel safe. Where they can slow down and become more broadly aware of all the relationships in their life. And then out of that, be able to make more informed choices.”

[44:55] Spirituality and the importance of meaning and purpose

[46:34] Yoga isn’t what you think it is

[48:40] How you can work with Matthew

[49:45] Some final thoughts

Connect with Matthew:

www.matthewjtaylor.com

www.smartsafeyoga.com

www.facebook.com/drofchange

Link to buy Matthew’s book.

https://intl.singingdragon.com/usa/yoga-therapy-as-a-creative-response-to-pain-1.html

Link to Marlysa Sullivan’s Understanding Yoga Therapy: Applied Philosophy and Science for Well-Being

https://amzn.to/2Bxv8U2 (affiliate link)